Credit: Pembleton and 303.
Sister media agencies 303 and Mediahub have formed a strategic alliance with Melbourne creative agency Pembleton, expanding their presence in Victoria while giving Pembleton access to support outside its home market.
The agencies will operate under a flexible alliance, sharing resources and collaborating on projects while remaining independently owned and retaining their brands.
303 executive chairman Anthony Gregorio said growing demand from clients for senior teams across multiple locations drove the move.
"In a world where the agency landscape is changing rapidly, clients increasingly want experienced senior people in multiple locations actively working on their business,” Gregorio said.
“This alliance allows senior talent from both organisations in several Australian markets to collaborate closely and deliver seamless outcomes for clients, while remaining agile and efficient.”
The alliance builds on existing relationships between the businesses.
Pembleton directors Alex Speakman, Simon Bagnasco and Mac Wright previously worked with Gregorio at Saatchi & Saatchi Australia.
Pembleton managing partner and director Matilda Hobba said the agreement would extend the agency's geographic reach while preserving its independent model.
"Pembleton’s model has always seen senior brains on the tools end-to-end, supported by bespoke specialist teams to execute the thinking,” Hobba said.
“The alliance with 303 provides Pembleton with a greater pool of specialists to tap into on the projects that need it, along with the opportunity to support our friends at 303 where relevant.
“Importantly, by remaining completely independent, we both retain the ability to structure our respective projects and clients in the way that gets the best outcomes.”
Gregorio said the agencies shared an entrepreneurial approach.
"Since starting in Perth in 1991, 303 has always looked to forge new paths and apply an entrepreneurial approach to its business, while Mediahub has always been known for its challenger mindset,” he said.
“And Pembleton isn’t just an agency of smart brand and comms people, they are four of some of the most experienced and respected people in the industry.
“They have a staggering body of work behind them, including having created, launched and run their own product brands.”
The alliance follows 303's decision late last year to return to independent ownership, dropping the MullenLowe brand while continuing to offer integrated creative, media, strategy, digital, PR and retail activation services alongside Mediahub.
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