Anthony Gregorio and Sue Squillace.
Australian independent agency 303 MullenLowe, following the Omnicom takeover of IPG, is renaming to its original 303.
The MullenLowe name has disappeared global with Omnicom moving the agency into TBWA as part of its global restructure.
The re-badging for the local Australian shop marks both a new chapter for the agency, and a return to its beginnings, with the agency first forming as 303 in Perth in 1991.
It later launched successfully into the Sydney market, and became 303 MullenLowe in 2016. Almost ten years on, the business now operates across Perth, Sydney and Auckland.
303 is part of Attivo, a marketing services group with agencies in Australia, New Zealand and the US.
“The team is embracing the opportunity to take the wheel of the agency’s future direction at a local level,” said Attivo executive chairman ANZ Anthony Gregorio.
“With so much change at a multi-national level, it’s a great opportunity to take a capability-rich offering to market under a single brand, providing an end-to-end solution to clients with strategic orchestration at the core.”
Attivo group CEO ANZ Sue Squillace said the 303 MullenLowe brand has been synonymous with creative effectiveness and behavioural change, testament to which have been its longstanding client partnerships and numerous awards, including multiple Effies, over the years.
"It has built a strong local position, based on its ability to help the ambitious brands of Australia, particularly those with a conviction to stand for something and effect real change," she said.
"And it will continue to offer a combined suite of services that deliver agile solutions for clients. It’s an exciting future ahead.”
303 has won numerous new accounts in 2025, including SafeWork NSW, NSW Environment Protection Authority, Netball WA, Levande Retirement Living, The Push Up Challenge and WA Museum.
The new 303’s ownership structure remains as majority owned by Attivo Group. The ownership structure of sister agency Mediahub also is unchanged.
Other Attivo agencies include Tonic Communications, Farrimond, DNY, Hill Holliday and The Next Practice.
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