Media Wrap: Telstra to snub Netflix?; Ten sale talks continue; New advertisers eye Super Bowl glory

Sarah Homewood
By Sarah Homewood | 27 January 2015

Telstra to snub Netflix?

As Telstra eyes off a replacement for its axed T-Box set-top box device, The Australian Financial Review reports that the low-cost unit that is set to be the devices replacement could be banned from supporting global media giant Netflix's streaming TV service. The replacement, according to the AFR, unlike the original T-Box won't have an internal hard drive, due to a desire to keep the cost of the unit low.

Ten sale talks continue

Also in The AFR it is being reported that Ten Network Holdings and its advisor Citi will resume negotiations with bidders for the television broadcaster this week, with Discovery Communications and Foxtel tipped to make a 23¢ a share joint offer.

Will SVOD detract from TV ad growth?

Commercial television networks believe that they will have a strong start to the year with networks citing that a demand for reality TV and sport will see major players experiencing growth in the first half of the year. The Australian reports that while the networks remain bullish about their advertising revenue growth, media buyers believe the influx of subscription video-on-demand (SVOD) services is likely to effect TV audiences.

New advertisers eye Super Bowl glory

Up to 15 brands will step up to the big leagues on 2 February, advertising in the Super Bowl for the first time, The Australian reports. One such advertiser is Glue maker Loctite, with the brand spending more money for 30 seconds of airtime during the Super Bowl than it usually allocates on advertising for the whole year.

Press warn against metadata impacts

Australian media organisations have put together a submission to the parliamentary joint -committee on intelligence and security, highlighting the affects the proposed new surveillance laws will have a on journalism. The Australian reports that under the government’s proposed changes, telecommunication companies will be required to keep metadata records relating to email, internet and phone use for two years which would undermine the confidentiality of sources and potentially criminalise journalists.

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