Media Wrap: Taxes for Google, Facebook; AFL negotiations; Ten spruiks; OzTAM on the lookout

By AdNews | 16 March 2015

Google and Facebook to be taxed

US multinationals Google and Facebook will be taxed if communications minister Malcolm Turnbull gets his way.

According to The Australian, he has proposed imposing the GST on advertising the giants sell to advertisers.

His calculations have the money raised by the scheme to be somewhere in the region of $240 million.

AFL kicks off negotiations

It's wheeling and dealing time in the AFL, with the code set to kick off its TV rights negotiations before the regular season starts, and before Ten knows who will own the station.

The Australian Financial Review has reported that negotiations are set to start before April, after they had been delayed as the Ten takeover drama played out.

However, it appears the AFL has lost patience with the saga, bringing the negotiations to a head. It is thought Nine, with its NRL content, will not take part in the auction process.

“Stan will be Nine's Afghanistan”

Ten CEO Hamish McLennan has fired a shot across the bows of Nine Network as he spruiked his network's performance.

In a piece in The Australian, McLennan said the biggest ratings rise year-on-year for five years was evidence the network was turning its performance around and insisted ongoing takeover turmoil was not a distraction.

He also said Nine-Fairfax subscription video on demand platform Stan was somewhat of a money-pit.

“I think Stan will be Nine's Afghanistan,” he said. “I still think it will be very hard for them to make money out of it.”

OzTAM on the lookout

OzTAM is already scouting around the world looking for a new measurement partner as the migration of viewers online starts to take its toll.

It has sent out an expression of interest, according to the Australian Financial Review, trying to see what providers can provide that partner Nielsen TAM currently isn't.

However, there is the possibility Nielsen TAM will remain as a partner. OzTAM is looking for better ways to measure online viewers of TV content.

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