Facebook beefs up marketing program

By AdNews | 18 February 2015

Facebook's continuing quest to become all things to all advertisers has continued in earnest, with it beefing up its Marketing Partners program.

It expanded its program last October, and has now given it another tweak by adding new partners, adding a new website, and revamping its partner-finding tool.

Its Marketing Partners program connects advertisers with partners in nine speciality areas including ad tech, Facebook Exchange, content marketing, and media buying among others.

However, it should be noted that media buying is only available in the US.

Retargeting platform AdRoll has become one of the new partners accredited under the program.

It has been given the nod across two verticals, including ad tech and Facebook Exchange (FBX).

AdRoll president Adam Berke said the certification was a reward for hard work.

"AdRoll has invested heavily in building value on top of the Facebook ad platform and we have a history of being first to market with new functionality that delivers results for our customers"

"Receiving Facebook's new Partner badge with specialities in both ad tech and FBX is a testament to the depth of our commitment to the platform."

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