Media Wrap: Presto claims it's number two; Fifield flags sports rights shake-up; Aldi marketing growth tops Coles and Woolies

By AdNews | 1 February 2016

Presto claims it is number two

Presto chief executive Shaun James has claimed the streaming service has more subscribers than rival Stan days after the Nine/Fairfax-owned service announced an exclusivity deal with Showtime, News Limited reports.

James claims new Hitwise data places Presto ahead of Stan (if you look at any of the metrics used by our competitors or independents).

The undisputed leader in the Australian market is Netflix, with an estimated 1-1.2 million subscribers.

Stan, owned by Nine and Fairfax, claims it has 700,000 gross subscribers with 75% converting to paid subscription after the free period.

It is believed Presto has 750,000 gross subscribers with a lower conversion rate that places paid subscribers at “more than 300,000”.

Fifield flags sports rights shake-up 

Communications Minister Mitch Fifield has indicated he is open to reducing the number of international sporting events that free-to-air broadcasters have first refusal on, The Australian reports.

Known as the 'anti-siphoning list', it allows free-to-air networks to bid for big ticket global events ahead of pay TV operators. While there is opposition to removing the Bledisloe Cup from the list, some believe the list is too long with up to 1300 individual events.

It is believed Fifield could introduce the change in a package of media reforms before the Budget in May. This could remove events such as the FIFA World Cup, major golf opens and tennis grand slams from the list.

Aldi marketing spend growth tops Coles, Woolies 

Aldi has nearly doubled its advertising spend in the past year as Coles and Woolworths cut back.

The Sydney Morning Herald reports Aldi spent $28.9 million in 2015, up from $15 million a year earlier. In contrast, Coles' marketing spend fell 25% to $53.6 million and Woolworths was down 5.3% to $87.9 million, according to Nielsen's latest Advertising Information Service figures.

Today, Woolworths announced a creative shake-up, replacing Leo Burnett with M&C Saatchi.

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