Media Wrap: National Party angers regional TV execs; Saatchi tells Turnbull how to win

By AdNews | 18 January 2016
 

National's regional approach angers TV execs

The National Party has proposed a “local presence requirement” to be introduced into media reform, angering some regional TV executives who have called it a “stalinist” approach.

According to the Australian Financial Review, the National Party has been working on media policy and has proposed a requirement for local news if the reach rule is abolished. It proposes that two-thirds of local content requirements come from local content.

SCA on trading bump with M&A expectation

Also in the AFR, a Credit Suisse analyst has stated that Southern Cross's share price is benefits from an implicit M&A expectation that Nine Entertainment is likely to bid for the radio broadcaster if the reach rule is changed under media reform.

Analyst Lucas Goode, said that if the M&A doesn't go ahead, Southern Cross's share are likely to trade at a discount to valuatSaaion.

Saatchi tells Turnbull how to win election

In an interview with The Australian, founder of advertising agency M&C Saatchi, Maurice Saatchi, has told Malcolm Turnbull that to win the upcoming Australian election he needs to focus on “intellectual battles”.

Saatchi recently played a decisive role in returning David Cameron as Prime Minister in Britian's election.

Saatchi says that when it comes to elections “the winner is the one with the best arguments, not the prettiest face”.

Gordon makes New Year's Eve deal with Nine

The Australian is also reporting that, WIN owner, Bruce Gordon, agreed to a secret payment from a private investment company to Nine Entertainment Co on New Year's Eve in order to get its affiliate deal over the line.

WIN's affiliate deal with Nine, which allowed it to broadcast its content was up for renewal at the end of 2015. In WIN's previous deal, it paid Nine 39% of its TV revenues and refused to pay more than that throughout negotiations.

It is thought that an additional investment from the investment firm – Birketu – allowed the affiliate deal to be renewed, with WIN continuing to pay 39% of its revenue.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus