Media Wrap: Nine to fast-track upfronts; Seven aims for a million Olympic app users

By AdNews | 1 August 2016

Nine to fast-track “upfronts”

Nine Network is pushing forward talks with media buyers following a disappointing first half ratings and revenue share result.

In reports from The Australian, talks are already in development four months ahead of the ordinary TV “upfronts season” which takes place in October, with presentations being led by Nine head of content production and development Adrian Swift and chief sales officer Michael Stephenson. Director of innovation, partnership and experience Lizzie Young is also presenting some talks with buyers.

The execs are spruiking shows including This Time Next Year, House of Bond and a new season of The Block.

Fairfax prepares for end of print production

The Australian is also reporting in its Media Diary column that Fairfax is preparing the market for a time when weekday papers are no longer printed.

According to a leaked email, Fairfax is pointing to a time when weekday papers are obsolete saying the weekend papers will become the focus of the paper. Fairfax's Greg Hywood first signalled the new publishing model in May.

Seven West Media targets a million downloads of Olympics app

Seven West Media is expecting more than a million Australians to download its Olympics on 7 app according to the Australian Financial Review (AFR).

Seven is broadcasting 900 hours on its broadcast channels and an additional 300 hours streamed for free. It also has a premium subscription service offered for $19.95, taking the total of content hours delivered by Seven to 3000 hours.

Seven has also signed several content deals with platforms including Twitter and Snapchat as it looks to target as many eyeballs as possible.

Ogilvy to stop agency used as “teach hospital” for millennials

Also in the AFR, Ogilvy & Mather global CEO John Seifert is looking to promote the benefits of the agency network in a bid to stop millennials using the agency as a “teaching hospital”.

Seifert says that job-hopping is a huge problem for the advertising industry but says Ogilvy is well positioned to help young people work abroad and develop new skills in order to retain the best and brightest.

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