Media Wrap: Netflix the one to beat in the streaming race; Turnbull to strip back anti-siphoning list?; Google to answer tax questions

By AdNews | 7 April 2015

Netflix is the one to beat in the streaming race
Almost one in five Australians either intends to subscribe to Netflix or is already using it, according to research from Authentic Entertainment, The Australian reports. The research shows that paid video-on-demand services are likely to gain traction quickly in this market with 65% of Australians watching short clips, catch-up TV services or long-form video online.

Internet speeds could ruin the streaming race for everyone
The Australian Financial Review (AFR) is reporting that Netflix and its competitors in the Australian marketplace could be let down by slow internet speeds, with a report stating many people abandon subscription video-on-demand services after poor viewing experiences. The study from global video quality analytics firm Conviva found at least one in four people will switch off their streaming service after four minutes of viewing if the internet connection speed is sluggish or frequently interrupted.

Turnbull to strip back anti-siphoning list?
Also in The Australian, Communications Minister Malcolm Turnbull is looking for support to reduce the anti-siphoning list in a move that could remove some sports fixtures but leave the major events untouched. The Australian believes that Turnbull has contacted some MPs to test the waters about a partial change of the media laws that quarantine the nation’s most significant sports for free-to-air TV.

Google to answer tax questions
Despite previously failing to disclose its corporate tax rate in Australia, Google's Australian boss, Maile Carnegie, is set to face a Senate committee this week after failing to provide any information on the tax affairs of its local operation in a submission to the inquiry, The Australian reports. 

Conde Nast backs print, in travel that is
Also in the AFR Conde Nast is bolstering its travel publication, Conde Nast Traveler, with the magazine to be bigger and heavier. Issues from September will be two inches bigger when opened, with thicker pages and heavier covers. The move is reflective of continued support for print by premium luxury advertisers.

 

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