Media Watch calls for tech giants to intervene with fake celebrity ads

By McKenna Uhde | 18 September 2018
The fake ad featuring Jessica Rowe

Host Paul Barry urged buyers to be weary of fake celebrity endorsement ads online and called on tech giants to intervene in the latest episode of Media Watch.

The fake ads feature doctored images and quotes from Australian celebrities, endorsing products across Facebook, Google, Yahoo7 and the Tiser website.

The ads direct readers to Piop News' website where dozens of ads have been used to scam online buyers with the use of celebrity faces, including Lisa Wilkinson, Georgie Gardner, Deborah Knight and most recently, ex-Studio 10 co-host Jessica Rowe.

Rowe's fake endorsement of RapidTone, a phoney weight loss pill company, has run across Google and Facebook. The fake story claims that Rowe was caught taking pills at work and threatened to leave, leading to her resignation from Ten.

RapidTone, which claims to be in the US, has a call centre in the Philippines with payments directed to an office in Montreal. 

Rowe, who slammed the ads as "disgusting", has tried to get the ads taken down but was told by Google that there is nothing they can do.

“Facebook has given a similar response, and frankly we reckon it's nonsense, and a total cop out,” Media Watch host Paul Barry said.

“The ACCC clearly agrees. They told Media Watch that online shopping scams featuring fake celebrity endorsements are becoming more frequent and they call on the tech giants to step up.”

Eddie McGuire faced the same issue in April with Facebook ads claiming the media personality's endorsement for erectile dysfunction medication.

A Facebook spokesperson commented: “We do not allow adverts that are misleading or false on Facebook, and we’ve removed several adverts that violated our Advertising Policies. We encourage anyone who sees an advert that they believe infringes an individual’s rights to report it so the content can be reviewed and removed by our teams. Recently, we’ve also made several improvements to combat misleading activity through a combination of technology and human review, including automation to detect scams and improved reporting abilities.”


Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus