Media agency investment shake-up – adland veterans flip roles

Pippa Chambers
By Pippa Chambers | 19 January 2016
Theo Zisoglou

Match Media's head of trading Theo Zisoglou has hopped over to rival agency Bohemia in a newly created role. He is being replaced by Initiative’s implementation and investment director.

Adland veteran Zisoglou, who also spent nearly six years at Ikon, three years at MediaCom and nearly four years at Mitchell & Partners, takes the new role at Bohemia as chief investment officer.

He joins the leadership team and will lead all aspects of audience and outcome based investment.

While at Match Media, as head of trading, he built its investment product from scratch.

“After three and a half great years at Match, it was time for a new challenge and Bohemia provided the perfect mix of great people, clients and culture,” Zisoglou says.

Daniel Cutrone from IPG's Initiative fills Zisoglou's boots at Match in a head of investment role.

It's not the first time Match has plucked talent from Initiative. In December it hired Initiative's head of digital Olia Krivtchoun for a newly created position as head of innovation.

John Preston, CEO and founder of Match, which was bought out by Publicis last year, says Cutrone will work with the team and management to evolve its trading position in the market.

“After a thorough talent review of the market Daniel stood out as our perfect match both culturally, for his breadth of experience, as well as his passionate view on where the market is heading in the future," Preston says.

Prior to joining Match, Cutrone was at IPG for 11 years and was most recently Initiative's implementation and investment director in Sydney, across all clients including Hyundai and Kia.

Commenting on Zisoglou's exit, Preston added: "Theo joined us three and a half years ago at a time when we did not have trading in-house.

“Together we built our trading offering from scratch. He's done a brilliant job and we want to thank him for delivering a strong trading position, and more importantly a strong trading team; a perfect time to hand over the reins to Daniel."

Bohemia appears to be filling its stable with an increasing amount of well-known industry talent. Back in November it hired former Mamamia chief operating officer (COO) and ex-Mi9 exec Marc Barnett as its new COO.

It also hired former LivingSocial Australia marketing director and ex-digital performance director at UM, Sebastian Graham.

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