Multi Channel Network (MCN) has today announced it will expand its MCN Multiply division to more than 60 staff, in anticipation of the business taking over representation of Ten Network’s television, online catch-up and digital advertising sales from 1 September.
Foxtel's advertising business last month announced its new sales structure, with 120 Ten staff moving over to MCN to take the team to 450 staff nationally.
The Multiply division, which previously had 52 staff, will include a new dedicated Multiply Integration team to focus on bringing advertisers into the network’s premium content and will incorporate seven staff from the Ten Commercial Integration team.
The new team dedicated to Ten assets will be led by the head of Multiply Ten, Lucinda Milton, and will report to the national director of partnerships and content, Elizabeth Minogue.
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