McDonald's and DDB to present at Media + Marketing Summit

By AdNews | 8 March 2018

McDonald's and its long-standing Australian agency DDB will take to the stage in an exclusive session entitled ‘Making the Marriage of Client and Agency Work’ at AdNews’ Media + Marketing Summit on 4 May in Sydney.

There is no doubt that McDonald’s and DDB have an enduring relationship, one steeped in history while firmly focused on the future. Working together for more than 45 years, they’ve been through highs and not so highs of campaigns, but the one thing that always stays strong is their relationship.

At the start of 2017 DDB supersized its McDonald’s relationship, winning Leo Burnett’s share of the account and becoming Maccas’ main advertising agency.

Speakers Nicole Taylor (DDB Sydney CEO) Fran Clayton (DDB Sydney CSO) and Jo Feeney (director of marketing McDonald’s Australia) will talk about how to make the marriage work, touching on transparency, honesty, creativity and the keys to their long-term success.

Check out more information about the Media + Marketing Summit here, where you can find more details and ticketing options. Early Bird discounted tickets are available now.

Last year was a huge success with companies such as Adobe, Apple, Colgate-Palmolive, Google, Kellogg, Westpac, Holden, Toyota, Samsung, Coopers and in attendance. 25% of our audience comprised brand marketers; 27% were from advertising agencies, and 48% were industry suppliers, media owners and publishers.

Our sponsors this year include our presenting partner, Carat, ThinkTV, REA and Tonic Health Media.

And, finally, by way of reminder, we will host the second Media + Marketing Summit Melbourne on July 25 following a great start in 2017. Once again, Carat will be our presenting partner for this event. More details to follow on that soon.

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