McCann Melbourne bolsters creative team

Paige Murphy
By Paige Murphy | 3 July 2019

McCann Melbourne has bolstered its creative team with the appointment of Guilherme Machado as writer and Alex Newman as art director. 

Machado and Newman join the team from DDB Sydney, relocating to Melbourne for the role to work alongside creative director Andrew Woodhead and managing partner of strategy Simon McCrudden.

The duo created the PetMe Campaign for PetRescue Australia, the world’s first AI to understand dogs, as well one of McDonald’s Monopoly campaigns in 2018 while at DDB Sydney.

They have produced work which has been celebrated by Cannes, One Show, D&AD, Clio’s and Webby.

McCann Melbourne managing director Georgie Pownall says team is determined to build the "best creative agency possible" with the addition of Machado and Newman.

“They’ve built up some extensive experience and wins in financial services, travel and tourism, FMCG and retail," Pownall says.

"I’m excited we get to build on Woody’s talent and bring in the best possible creative minds. Importantly, they are also genuinely great humans, and a great addition to the creative, inclusive and collaborative culture we are building agency-wide."

Machado started his career in Brazil and has worked across brands including, Visa, Virgin Australia, Dominos, McDonalds, Coca-Cola, Tim Mobile, Brazilian Symphony Orchestra and Westpac.

“McCann represents pretty much everything I believe in advertising: creating ideas that truly impact people, change perceptions and affect culture. This, along with the chance to work with Pat and Woody made it an easy decision to make the move,” Machado says.

Newman has worked at BBDO Proximity Canada in 2010 and JWT in New York and has worked across a number of international brands including Air Canada, Virgin Australia, Macy’s, McDonalds, Walmart, Tim Hortons, VW and Westpac.

“I’m thrilled to be joining the ranks of this globally legendary shop. But it’s not just McCann Melbourne’s reputation for creative excellence that brought me down from Sydney. I’m excited by the potential of the agency, you can feel something big is coming,” Newman says.


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