McCain.
Frozen food company McCain is pitching for a creative agency, AdNews can confirm.
The original account went to pitch in January 2025, but was put on hold in June 2025.
McCain Foods director of sustainability, risk and corporate affairs ANZ Mark Roberts confirmed with AdNews the brand is back in the market.
When asked about the hold back in June 2025, he said, "we're looking at our priorities for FY26."
Cummins&Partners has held the creative spot since 2017, while PHD Australia remains McCain's media agency since its appointment in February 2024.
McCain is one of Australia’s most recognisable foods brands and competes in frozen potato, frozen pizza, frozen vegetables and frozen meal categories.
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