PHD Australia has been appointed the media agency of record for frozen food company McCain following a competitive pitch.
The account, reported to be $10 million plus, will be run out of PHD Melbourne’s office.
The agency’s remit includes media strategy, media planning and buying across all channels
The incumbent, cummins&partners, still has the creative account.
McCain is one of Australia’s most recognisable food brands and competes in frozen potato, frozen pizza, frozen vegetables and frozen meal categories.
“The team and I are delighted to be appointed by McCain as their new media agency of record," says PHD Melbourne managing director Simon Lawson.
"It feels like a great match and we’re looking forward to helping to grow McCain brands for many years to come."
PHD began work on the account in the December quarter.
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