Publicis Groupe CEO Maurice Lévy has tapped into the shortening global attention span for his latest holiday message, with a series of “skippable” adverts.
The ad starts with Levy sitting at his desk announcing the single greatest advertising issue of our time: "I have long suspected that only a handful of you were actually paying attention to what I have to say.”
To that end Levy gives you an option to “Skip Maurice” and go straight to the content you actually want to watch: the ads. The ads however, have a certain 'Maurice' flavour.
But, Lévy has a surprise in store: whether you watch him deliver his address from behind his desk, or watch him hijack a series of generic, household adverts to get his point across, the message is the same. Turns out some adverts are unskippable after all.
That said, whether you watch it the easy way or the fun way, Lévy's message is worth paying attention to. He makes it clear that Publicis has had a tough year, but points to the group’s recent restructure of removing silos and aiming for a more forward thinking model.
“As you may have noticed 2015 has been a bumpy ride. It's been tough for us,” Lévy said.
“Nevertheless we have faired pretty well in some of our operations and the most difficult part is behind us. More importantly we have set ourselves up for a promising future.”
“2016 will be the year of no silo, no solo, no bozo,” he added.
“I can't wait to fast-forward to 2016 to show our clients the power of the transformed Publicis Groupe and the power of one.”
See it for yourself by clicking here.
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