Marmite has handed out branded sandpaper at the second Ashes Test featuring England against Australia at Lords’ Cricket Ground.
The tactical push, created by adam&eveDDB, is a light-hearted reference to Sandpapergate.
The strapline on the sandpaper reads "Love it or hate it. We won’t be tampering with it".
This is the second dig Marmite has made about the scandal when the Australian national cricket team’s Cameron Bancroft was caught by TV cameras trying to rough up the side of the ball with sandpaper to make it swing in flight during the Third Test match against South Africa at Newlands in Cape Town in March 2018.
Australia's own Vegemite has been caught up in a battle with Marmite with the two spreads fighting it out on the cricket ground and in the UK's The Mirror newspaper.
Vegemite initially released an ad created by Thinkerbell in UK newspaper The Mirror explaining that Vegemite was made for Australians.
Since then, the two have fought it out with Marmite making digs at Australia's ball tampering scandal and Vegemite making light of the colours worn by members of the Marylebone Cricket Club (MCC).
Marmite's sandpaper is part of a wider activation of Marmite’s MarmyArmy promotional strategy, which also saw Marmite jars and badges being handed out at Lords’ Cricket Ground.
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