PHD, part of Omnicom Media Group, has announced that Mark Jarrett has been appointed CEO of PHD Australia as Mark Coad steps down after seven years at the agency.
Jarrett, formerly managing director of PHD, has been a major part in agency’s success over the last three years, winning new business such as CUB, Virgin Australia and most recently Fitness Lifestyle Group.
The agency boss also discussed the importance of its client retention approach, people-driven leadership and practical pitching strategy.
"We are extremely grateful for the legacy Mark Coad is leaving across Omnicom Media Group. He leaves PHD in great shape with an experienced team who will continue to take the business forward," Omnicom CEO Peter Horgan says.
"After an extensive search, it was clear that Mark Jarrett was the right person for the CEO role. Jarrett has already helped take PHD to the next level and I am confident he will continue to build further success for PHD."
Coad has been with Omnicom Media Group for 16 years, the last seven of those with PHD. During his time the agency has grown dramatically in size and reputation.
The business has more than tripled in size in seven years and has won multiple clients and awards. Prior to his role at PHD, Coad was CEO of OMD.
“Coady and I have had an amazing working relationship over the years, I’m extremely proud of what the business has achieved. We have a strong leadership team in place and some of the best talent in the industry," Jarrett says.
"I am looking forward to this new challenge and am confident that we can continue our proud history of growth and success. It’s an exciting time to be at PHD.”
The transition will be effective immediately, with Coad’s new role to be announced shortly.
“I am extremely proud of everything we have achieved at PHD in the last seven years. Since Jarrett arrived in 2015, we’ve achieved some of our greatest accomplishments. In everything I do, I strive to leave things in a better place than I found them," Coad says.
"I am very proud to say I’ve achieved that at PHD. That’s a legacy I share with many exceptionally talented people I’ve had the pleasure to work with here. They have become good friends and I leave with a heavy heart. It is time for a new challenge and new experience where I hope to achieve the same success I have had at PHD.”
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