Marcelle Gomez has been appointed to the position of general manager for iProspect Sydney.
Gomez has more than 20 years' experience in various leadership roles across planning, account management, investment and general agency management.
“I’m excited to be joining the iProspect team during this period of transformation," Gomez says.
"The opportunity to lead such a talented team and partner with a diverse range of market-leading clients was one I couldn’t miss. It was the right opportunity at the right time, with the right people."
For the past three years she has carried out various consulting projects and contract work with a range of media publishers and agencies including the Seven network.
Prior to this she joined IPG Mediabrands, as general manager of Magna where she helped establish and launch the business in Melbourne to provide support to the various agencies and business units within IPG.
She also spent three years with Initiative Sydney as chief implementation and investment officer before being appointed managing director, during which time the agency increased client satisfaction scores by +7.7%, exceeding Australian norms.
“Marcelle’s track record speaks for itself. Couple this with our new merged capabilities and I am super excited for what the future holds for the Sydney team," iProspect Group Australia CEO Oliver Rapson says.
"The market yearns for simplicity and capability and now everything is under one roof with a great leader in place. The timing is perfect."
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