'Big things' are a uniquely Australian phenomena, and so to show its support of Australian farmers and the produce that goes into its burgers, McDonald's is building a Big Big Mac in Tamworth for Australia Day.
The Big Big Mac is around 36,000 times bigger than a regular Big Mac, according to Will Colhoun, of Big Kahuna Imagineering, the special effects and engineering firm making the Big Big Mac. It stands eight metres tall.
It's part of a campaign that aims to get Aussies thinking differently about the Big Mac. The ‘Down Under Big Mac’ activity runs across outdoor, digital and social and was a joint effort between DDB Sydney, Eleven PR, OMD and VML Australia,
The installation will be there for the public to visit from Australia Day (26 January). That's tomorrow everyone, so if you haven't already planned trip to Tamworth – there's still time.
It's part of a broader promotion that also sees Maccas giving away 10,000 bottles of Big Mac sauce on Australia Day “to celebrate the launch of our new Big Mac Sandwich sizes”.
Maccas has also launched a video on YouTube to explain it and pays tribute to farmers such as the Corrigan family whose cattle farm provides Australian beef, the Bulmer family who have been providing McDonald’s lettuce for 26 years and to Tony Parle, whose pickle farm has been supplying 100% of the pickles in McDonald's burgers in Australia for 25 years.
The Big Big Mac will join the list of Big Things in Australia alongside the Big Banana, the Big Orange, The Big Pineapple, the big Crocodile, the Big Barra, and the Big Merino.
“It’s our local ingredients and suppliers who help make our iconic products taste so great. We’re proud of them and proud that our business has an incredible Aussie foundation. We wanted to challenge consumer’s perceptions in a fun and engaging way, and also honour our farmers,” says Jo Feeney, director of marketing at Macca’s.
It's not the first time Big Things have been used in marketing. Two years ago Nando's pulled off the Big Mango Heist taking Queensland's Mango hostage as part of a stunt to promote its new sauce launch.
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