Lucy Formosa Morgan has been appointed managing director of IPG Mediabrands’ media intelligence and investment division, MAGNA Australia.
She replaces Nick Durrant who is off soon on a lengthy sabbatical.
Lucy Formosa Morgan moves from NOVA entertainment where she was commercial operations director.
Before that she was with PHD for more than decade, leaving when she was joint national managing director and chief investment officer, while also leading several of PHD’s Specialist Business Units, driving growth year-on-year.
She said: “Magna has clear opportunities to continue to evolve its investment product, taking full advantage of the ongoing dramatic shifts in consumer behaviour that we have seen over the past two years.
"I am delighted to join such a highly experienced and passionate team. Together we will continue to challenge how we execute our media with particular emphasis on digital, data and tech capabilities in market so we can harness our creative thinking to accelerate returns for our clients.”
Mark Coad, CEO Mediabrands Australia says she is an inspiring leader with a track record of creating brilliant work that drives client success.
“Lucy is a well experienced and highly capable executive," he says.
"We have worked together in several roles over the years – so I know exactly what she will bring and the difference she will make.
“She is extremely highly regarded across the industry and by our media partners, and will bring all of that to bear as she takes on the leadership of Magna. She will also make a valued contribution to the overall Mediabrands business as she takes a place on our Executive Leadership Team.
“This role is not just about how we lead our Group’s negotiations and investment – but how we work with our media partners to execute the digital, data and tech capabilities in market…how we splice together our ability to build audiences with our media partners ability to deliver them and connect them to the brands we represent."
A passionate advocate for climate change and leading the charge for gender diversity across the Australian media industry, Formosa Morgan mentors a number of senior women executives and is focused on increasing women in executive management roles.
Formosa Morgan steps into her role as Managing Director, Magna effective 26th July replacing Nick Durrant who recently resigned to take an extended sabbatical from the industry to travel and spend time with his family.
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