Lucy Formosa Morgan goes in PHD senior executive shakeup

Chris Pash
By Chris Pash | 14 October 2021
Lucy Formosa Morgan and Stuart Bailey in 2020.

PHD Australia announced a shakeup of senior executives, with one managing director departing, one promoted and two new MDs appointed, one in Sydney and another in Melbourne.

Lucy Formosa Morgan, appointed last year a joint national managing managing director, is leaving the media agency after ten years.

Formosa Morgan, previously chief investment and commercial officer, started at Omnicom Media Group in 2006 with OMD. 

There was no word on her next move. CEO Mark Jarrett thanked Formosa Morgan for all her contribution and wished her the best in her future endeavours.

Jarrett announced a raft if significant changes to the agency’s executive leadership team, promoting several to new roles.

The other national managing director, Stuart Bailey, is staying at PHD and will become chief operating officer. He started at PHD in 2017 as chief digital officer.

Jarrett: “Stuart’s promotion was reflective of his efforts in leading the agency through a difficult 18 months, while also maintaining close relationships with key clients, including seeing a number of long-term clients extend their relationship with PHD”.

Bailey: “I am incredibly proud of how PHD has gone from strength to strength in the last few years. A large part of this is the breadth and depth of talent we have across all business areas.

"I am excited to take up this new challenge and work with MJ, and the rest of the team to continue, and even surpass, that success moving forward.”

Stephanie Douglas-Neal will take on the role of managing director PHD Sydney. She will continue to lead the Sydney team, as well as continuing her oversight of the people & development team at PHD.

Jarrett says she has worked tirelessly over the past 18 months o drive cohesion across the Sydney office while ensuring exceptional client delivery.

She has also enabled the people team to deliver an outstanding program of initiatives designed to look after the health and wellbeing of PHD Australia’s entire staff. These programs have been recognised to the extent that they have been rolled out across the APAC region.

Douglas-Neal: “I am so proud of what PHD has built in the past few years. I’m passionate about this business, our people, and building strong and deep partnerships with our clients.

"It is a huge privilege for me to be able to continue grow here, and to work with the leadership team to take the Sydney agency into what will be an exciting 2022 for us. “

Simon Lawson will be promoted to managing director of PHD Melbourne. As general manager over the past four years he  has doubled the size of the Melbourne office, while also adding several key clients including Asahi, Spotlight Retail Group, Swisse and Tennis Australia. Lawson and his team have also maintained long-term relationships with existing clients such as ANZ, Priceline, 7-Eleven and Bakers Delight.

Lawson said: “PHD Melbourne’s success is largely down to the talented group of individuals that I get to work with every day: I’m excited to continue our journey in my new capacity as managing director.”  

Alongside those changes some of PHD’s senior team members will join the executive team: national head of trading Joanna Barnes; recently appointed national head of new business & marketing Kate Milligan; and national head of strategy Mitchell Long.

All appointments are effective November 1.

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