WeAre8, an advertising platform that donates part of its revenue to charity, today announced key appointments as the startup prepares for its local launch next month.
Danika Johnston has been appointed chief commercial officer. She has held leadership roles at Nova Entertainment, Mamamia, SBS and TikTok throughout her 25 year career in media working across both agency and client teams, across all disciplines.
Luke Robinson joins WeAre8 as CMO. He has worked in senior marketing roles at Bauer Media, Sony Music and most recently at Nine where he was responsible for B2B marketing strategy across television, radio, publishing and digital.
Former Nine senior executive Lizzie Young, WeAre8 CEO - Australia, said: “Danika and Luke are outstanding media professionals. Danika is passionate about delivering results for her clients. More importantly, she is passionate about delivering the right results - ones that guarantee transformational performance, all while enabling brands to drive positive outcomes for people and the planet.
“Luke is recognised for the success he has delivered building brands across a number of different media and content businesses. He has a unique mix of strategic and creative capability and I can't wait to see him build our community.
“We are excited to get going and are committed to building a media offering that delivers serious results and has a positive impact on social and environmental causes facing Australians.”
WeAre8 is a social app founded by London based Australian tech entrepreneur Sue Fennessy.
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