Leo Burnett Sydney has been appointed to the Big W account.The AdNews Agency of the Year now has Woolworths and Big W in its stable.
Leo's has taken the work from Saatchi & Saatchi and been tasked with re-positioning the Woolworth's owned Big W brand in the fast-changing retail landscape.
Pete Bosilkovski, managing director for Leo Burnett Sydney, said: “This is a tremendous opportunity to work with an iconic Australian retailer that is currently in the process of transformation.
“As an agency, we thrive on ‘change’ as a brief. This appointment is a huge step in connecting Big W with customers in new ways - giving the brand new meaning, and people new reasons to put Big W first.”
The win comes after Leo's won the Woolworth creative account from Droga5 in March.
Big W marketing director, Ali Jones added: “We are excited to be working with the heavily awarded agency, Leo Burnett. It has proven itself to be both a creative and strategic powerhouse.
“It is an important time for Big W as we change our business to bring an exciting and best priced offer to our customers. This partnership will be important in helping us realise our strategy for a new Big W.”
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