Leo Burnett Sydney lands Emirates creative account

Lindsay Bennett
By Lindsay Bennett | 18 December 2017
Source: Wikimedia Commons

Leo Burnett Sydney has landed the creative account for Emirates Australia, following a competitive pitch.

The move sees the airline return to Publicis Groupe, moving from incumbent Y&R, which won the account from Saatchi & Saatchi in 2012.

As part of the appointment, Leo Burnett will focus on making the international airline a meaningful and relevant brand to Australians.

“We love to partner with brands that share an obsession with customer experience and innovation and we look forward to collaborating with Emirates to help build on the tremendous affinity that exists for the brand in Australia. It’s with great pride that we announce this win,” Leo Burnett CEO Pete Bosilkovski says.

Leo Burnett will be responsible for developing the airline’s creative outputs for its media and digital channels.

Emirates senior VP of advertising Christopher Galanto adds: “During the RFP [request for proposal] process, the Leo Burnett team demonstrated an excellent grasp of our strategic, brand and tactical communication requirements, and the ability to demonstrate inspiring creative work across channels.”

The account is a big and needed win for Leo Burnett Sydney, which over the last 12 months has lost its slice of McDonald's and the Caltex account.

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