Leo Burnett loses third account in 12 months

Lindsay Bennett
By Lindsay Bennett | 5 September 2017

Leo Burnett has lost its third account for 2017 with iSelect opting to pitch its creative.

Leo Burnett Melbourne won the iSelect account in 2015, from AJF Partnership.

Earlier this year Caltex moved its creative to Saatchi & Saatchi, dropping Leo Burnett after eight years.

McDonald’s also ended its long-standing relationship with the agency, consolidating the account under DDB.

At the beginning of 2016, Leo Burnett lost arguably its biggest client when Woolworths moved to M&C Saatchi.

In the two years working on the health insurance brand Leo Burnett introduced a new positioning, marking the end of brand mascot Mr iSelect.

iSelect is now on the hunt for a new creative agency to guide the next stage of its brand journey as it strives to become "Australia's Life Admin Store".

iSelect CMO Geraldine Davys says: "Together, we have had some great achievements of which both teams should be very proud and we wish Leo Burnett all the best for the future."

Leo Burnett CEO Melinda Geertz says: "We're proud of the growth we've helped iSelect deliver over the last two years, and we wish them the very best in their next chapter."

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