WPP has revealed the appointment of Keith Weed to its global board as a non-executive director, with his appointment effective from 1 November 2019.
For the last nine years he was chief marketing and communications officer at Unilever, a role that included leading the company’s "groundbreaking" sustainability programme. He retired from Unilever in May 2019.
Weed was also named the World’s Most Influential chief marketing officer by Forbes in 2017, 2018 and 2019, and Global Marketer of the Year by the World Federation of Advertisers in 2017.
“I am delighted to join the WPP Board at such an important and dynamic time for the industry. I have worked with WPP for many years, leading brand-led businesses around the world," Weed says.
"I look forward to contributing to WPP’s future, leveraging my understanding of building brands in a rapidly changing world – from digital and data to content creation and sustainability.”
He is President of the UK Advertising Association, a board member of Business in the Community, a member of McLaren F1’s advisory board, President of the History of Advertising Trust, and a board member of Grange Park Opera.
“Keith is one of the world’s most influential and successful marketers. He has a deep understanding of our business, the ways in which technology is transforming marketing, the sectors in which we operate, and our FMCG clients in particular,' WPP chairman Roberto Quarta says.
Earlier this year, Weed revealed he would invest in Australian-founded influencer marketplace Tribe, founded by former radio host and TV personality Jules Lund.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.