Credit: Kateryna Hliznitsova via Unsplash
Taylors Wines has appointed Kaimera to handle media strategy, planning and buying across all channels in Australia.
The appointment comes as the winery undertakes its first major rebrand in 50 years, introducing a new visual identity and brand platform aimed at attracting younger consumers.
“Taylors Wines is an Australian icon, and this rebrand represents both a respect for heritage and a bold step forward,” founder and CEO of Kaimera, Nick Behr, said.
“It’s a privilege to help shape how this new chapter is shared with the nation, and our media strategy will be as distinctive and refined as the wines themselves."
Kaimera’s first work for the brand will roll out in the coming months.
"This is a milestone moment for Taylors Wines, our first rebrand in half a century and we needed an agency partner who could match our ambition,” CMO at Taylors Wines, Tanya Marley, said.
“Kaimera’s strategic clarity, creative energy and understanding of premium brands made them the perfect fit to help us share our story with Australia."
The win adds to Kaimera’s food and beverage portfolio, which includes Nando’s and Spirits Platform.
The announcement also comes after Taylors Wines appointed Agency Next Door (A.N.D) as its creative agency of record, following a competitive pitch.
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