Jo Feeney departs McDonald's for Michael Hill

Paige Murphy
By Paige Murphy | 9 March 2021
 
Jo Feeney and Leif Stromnes

Senior marketer Jo Feeney has departed her role at McDonald's to join jewellery business Michael Hill as its chief marketing officer.

Feeney announced her departure from the fast food chain on LinkedIn.

"Today is the start of my next adventure...proud to be joining another great retailer as I close the door on my amazing journey with the great Golden Arches. Excited to join the wonderful team at Michael Hill as their new CMO," she wrote on LinkedIn.

 

“We are delighted to welcome Jo Feeney to the global Michael Hill team as our new chief marketing officer," Michael Hill CEO Daniel Bracken tells AdNews.

"Jo joins us with an extensive and impressive background in retail and customer experience. She has established an extremely successful career building brand-led content and campaigns, and managing relevant and broad customer-based messaging across large and complex networks and channels.

“Jo’s energy, passion, and relentless focus on the customer make her an invaluable member of our Executive Team. I look forward to working with her to deliver innovative and customer-led campaigns and projects.”

Feeney was with McDonald's for seven and a half years.

She joined the company in 2013 as national marketing manager before being promoted to director of marketing in 2015.

Prior to her time at McDonald's, Feeney has held senior marketing roles at Foxtel, Telstra and Vividwireless.

Her departure comes as Chris Brown returned to Australia from R/GA in New York to take on the CMO role at McDonald's late last year.

Brown replaced Jenni Dill who left the fast food chain earlier in 2020 and has since been named CMO at Campbell Arnott's.

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