Isentia has annouced strong full year results with the business posting a 15% revenue rise, with the media monitoring business also announcing its acquisition of King Content for $48 million dollars.
Its purchase of King Content is expected to drive big revenues for Isentia, with CEO and managing director of Isentia, John Croll, telling AdNews he believes the King Content acquisition will give them double digit revenue growth for the whole of the Isentia group.
“We're predicting we'll have organic growth of double digits and that gives us a really great growth platform. When you look at Content's growth in Asia they've just opened in Singapore and Hong Kong and we've got operations in eight countries up there so we think we'll be able to scale that business quite quickly up there,” Croll said.
Croll explained that the business had been chatting to King Content since March and it made sense for where Isentia is heading.
“Obviously it [content marketing] is growing and we're looking for new revenue streams for Isentia, and it's not too far away from where we've been for many years,” he said.
“So it's not a long way form where we’ve been, what we saw with King Content was a very similar model, we see it as a natural extension of what we've been doing.”
Croll explained that the businesses will remain separate entities and how it will work with sharing clients is each client will be assessed as to if they need King Content's services and then account directors can connect the relevant people.
The $48 million dollar price tag will be finalised at a later date, depending on if revenue goals being hit, with 60% of the figure being paid upfront.
King Content CEO Craig Hodges said we are “delighted” to become part of one of the most dynamic public companies in the communications and information space.
“This gives us the solid base to be able to capitalise on our recent rapid growth, scale the business rapidly and take full advantage of the continuing revolution in corporate content creation and content strategy across the globe.”
Speaking to the financial results of the business as a whole Croll said: “I am pleased that growth has been delivered across all business units. The 27% increase invalue added services revenue is further evidence that our award winning insights team, social media services and rapidly growing database products are meeting the fast-evolving needs of marketing and communications professionals.”
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