Ipsos iris: January spike in travel content engagement

By AdNews | 23 February 2024
Credit: Jeshoots vua Unsplash

Travel content had the highest audience last month since Ipsos iris began, up 2.8% compared to December, and up 4.2% on the same time in 2023, data from Australia’s digital audience measurement currency has shown.

Sport website and app viewing also peaked in January, up 5% on December and 7.1% on the same time last year; 10% more women consumed sport content in January 2024 than a year ago. 

Homes and property was the fastest growing category in January, rising by 6.5% compared to December.

Almost 20.3 million people used a news website or app in January - slightly down compared to December, but up slightly on the same time in 2023.

The News category includes audience and time spent online on both general news and broader news content including weather, sport, lifestyle, entertainment, and business news. 

Ipsos iris showed the most consumed website and app categories in January were search engines (21 million), social networking (21 million), technology (20.9 million), retail and commerce (20.7 million) and entertainment (20.6 million).

The chart below shows the News brands’ ranking during January 2024 by online audience size.


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