Ipsos iris: Queensland-based news sites beneficiary of December traffic

Jason Pollock
By Jason Pollock | 23 January 2024

News events in Queensland in December saw Queensland-based news websites and apps record significant audience increases compared to November, bucking the overall trend for news, according to Ipsos iris, Australia’s digital audience measurement.

Weather events such as tropical cyclone Jasper and the deadly storms in Southeast Queensland, plus the resignation of Queensland Premier Annastacia Palaszczuk and the Bruce Lehrmann defamation trial against Network 10, saw almost 20.4 million people use a news website or app in December, slightly down on the peak news consumption month of November.

Other news included actor Matthew Perry’s autopsy results, broadcaster Alan Jones’s sex scandal accusations, the deaths of Bill Granger and Ryan O’Neil, the Sydney to Hobart yacht race and HSC and VCE results.

The news category includes audience and time spent online on both general news and broader news content including weather, sport, lifestyle, entertainment, and business news.

The most consumed website and app categories in December were technology (21 million), social networking at 21 million, followed by search engines (20.9 million), retail and commerce (20.7 million) and entertainment (20.6 million).

Energy & Utilities was the fastest growing category in December, rising by 11.8% compared to November. December was the highest audience all year for the Events & Attractions category (up 7%) as Australians sought information about things to do over the Christmas/summer break, while the Games category (up 5.2%) also had its highest audience for the year in December.

Ipsos iris December 2023

News brands’ ranking during December 2023 by online audience size

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