Initiative Sydney wins Revlon, Under Armour and John Cootes

Pippa Chambers
By Pippa Chambers | 28 June 2018

As part of a global realignment, make-up giant Revlon has moved its media account from MediaCom to Initiative.

The move sees Initiative's Sydney office pick-up the business.

Revlon reported US$550 million in global advertising spend last year.

The win also coincides with two new local wins of sportswear giant Under Armour and John Cootes Furniture.

It's been a stellar week for the agency's parent group, IPG Mediabrands, with sister brand UM winning Nestlé – hot off the heels of scoring the $150m Federal Government master media contract, ending the tenure of DentsuX.

More to come


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