As part of a global realignment, make-up giant Revlon has moved its media account from MediaCom to Initiative.
The move sees Initiative's Sydney office pick-up the business.
Revlon reported US$550 million in global advertising spend last year.
The win also coincides with two new local wins of sportswear giant Under Armour and John Cootes Furniture.
It's been a stellar week for the agency's parent group, IPG Mediabrands, with sister brand UM winning Nestlé – hot off the heels of scoring the $150m Federal Government master media contract, ending the tenure of DentsuX.
More to come
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