Industry Profile: Unlockd global ops manager Jane Martino

Pippa Chambers
By Pippa Chambers | 2 January 2018
Jane Martino

Our Industry Profile takes a look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

Today, we head to Melbourne to meet Unlockd's global operations manager Jane Martino.

Duration in current role/time at the company:

Investor from seed stage, operationally involved in the business for over a year.

How would you describe what the company does?

We are creating an ‘attention’ based virtual currency platform.

What does your role involve?

The day-to-day running of the business. I oversee everything from people and culture to legal and product – it’s a varied role that covers all of our global offices so I love the pace and opportunity for constant learning, growth and challenge.

Within the last six months/year, what stands out as the company’s major milestones?

We’ve launched in three new markets this year, our team has grown by over 50%, we have four offices now globally and we have proven the model across verticals other than telco (our first one) including music streaming and loyalty.

Best thing about the industry you work in:

The fact it is always evolving and forces you to always be ahead of the curve, especially if you have a unique product which we do.

Previous industry related companies you have worked at:

My first company was an agency so I understand the landscape – and I since moved into tech and sold my last startup to ANZ Bank. So nothing directly similar, we have plenty of people in the business with industry-specific expertise.

Career-wise, where do you see yourself in three years time?

Probably on a few boards, still investing and advising startups and spending a lot more time on Smiling Mind and progressing support for mental health. 

What is the elephant in the room? The thing that no one is talking about – but they should be.

Mental health in the workplace

Tell us one thing people at work don’t know about you?

I lived in Canada when I was younger.

See: AdNews top 10 most read Industry Profiles of 2017

Top networking tip:

Always acknowledge and thank people that have helped you or given you their time – and think about what you can do for them, not just what they or their experience/ reputation can do for you

My favourite restaurant for a business lunch is:

Chin Chin

My favourite advert is:


My must-have gadget is:

Bose headphones

My favourite media is:


My favourite TV show is:


The last book I read:

Mindreader by Lior Suchard

My mantra / philosophy is:

Everything happens for a reason

I got into advertising/ad tech/marketing etc because:

I had the opportunity to be involved in a ground breaking business and help build it from the ground up

If I wasn't doing this for a living, I'd be:

Working in or developing my own early stage company

In five years' time I'll be:

Managing three teenage boys! And still progressing in my career by following my passions

Define your job in one word:


What's your poison:

Potato chips 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus