Industry Profile: InSkin Media GM, Matt Newcomb

By AdNews | 7 June 2016
InSkin Australia GM Matt Newcomb

Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia.

It aims to shed light on the varying roles and companies across the buzzing industry.

This week we head to Sydney to meet InSkin Media general manager Matt Newcomb.

Duration in current role/time at the company:

18 months.

In one sentence, how would you describe what the company does?

InSkin Media is an ad tech business specialising in high impact, non-intrusive brand advertising formats.

In one sentence, what does your role involve?

I’m responsible for the local business and particularly our sales and marketing efforts.

Within the last six months/year, what stands out as the company’s major milestones?

We launched here in mid-2015 and since have seen great uptake from the market. We hired the first five into the team, passed the first 50 campaigns and partnered with some great publishers in the back half of last year.

Best thing about the industry you work in: I wouldn’t be married otherwise (smiley face).

Previous industry related (ad land/ad tech) companies you have worked at:

I’ve been in Sydney for 10 years or so and have done time at Fairfax, News, Adshel and Realeyes (a digital start up that measures emotional response to video content).

Career-wise, where do you see yourself in three years time?

Watching an Aussie help England win the rugby world cup in Japan?

What is the elephant in the room? The thing that no one is talking about – but they should be.

In some rooms the elephant is still viewability.

Tell us one thing people at work don’t know about you?

I got married at St Pauls Cathedral in London.

Top networking tip:

Find something in common with everyone and it gets a whole lot easier.

My favourite restaurant for a business lunch is:

Anywhere with an outdoor setting and a view.

My favourite advert is:

Right now, the amazing brand ad we’ve built for Samsung – the team hit it out of the park.

My must-have gadget is: 

My turntable (with vinyl).

My favourite media is:

Not strictly answering the question but I love [Anthony] Lister’s appropriation of outdoor.

The last book I read:

David Walsh’s Seven Deadly Sins (about Lance Armstrong) but I’m more likely to be reading Monocle or a blog like London Jazz Collector or Age Improves With Wine.

My mantra / philosophy is:

There’s no such thing as too many holidays.

I got into advertising/ad tech/marketing etc because:

I more or less fell into it. I had a friend working for a small agency in London who got me a gig. Soho and Stella seemed more glamorous than the travel industry.

If I wasn't doing this for a living, I'd be: 

In the music industry looking for ‘the best new band since the Stone Roses’.

In five years' time I'll be: 

Selling wine for a living.

Define your job in one word:


What's your poison:

Whispering Angel in the afternoon, Blanton’s in the small hours.

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