Industry Profile: Death to Nuggets founder Jonathan Pangu

By AdNews | 1 September 2017
Jonathan Pangu

Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

Last week we spoke to Tribe CEO Anthony Svirskis. Today we head to Melbourne to speak with founder of new agency Death to Nuggets, Jonathan Pangu.

Duration in current role/time at the company:

Nine months.

In one sentence, how would you describe what the company does?

A creative company focused on food for children.

In one sentence, what does your role involve?

Bring together talented people to deliver on the idea that creativity can help improve kids’ relationship with food.

Within the last six months/year, what stands out as the company’s major milestones?

We’re only two months old. I’m proud to have planned and launched this project while running the household and looking after our kids. We’re a baby, it’s all in front of us.

Best thing about the industry you work in:

We’re creating a new space, no-one else is doing what we do.

Previous industry related companies you have worked at:

In London: Fallon, Lowe, Glue, Orange. In Melbourne: Clemenger.

Career-wise, where do you see yourself in three years time?

We’re currently doing events, putting on dinners of imaginative, nourishing food designed for kids. If we work hard and get it right there are abundant directions we could grow in.

What is the elephant in the room? The thing that no one is talking about – but they should be.

There are now more people dying from obesity than hunger in the world. Clearly neither is acceptable but processed and packaged foods have slowly become the new normal and they’re doing a lot of harm.

Tell us one thing people at work don’t know about you?

I was on a dating show called Looking for Love in the 1990s.

Top networking tip:

People who get on with people go far. If it’s not your strong point work on it like you’d work on any other problem.

My favourite restaurant for a business lunch is:

I don’t have the budget for a business lunch right now! I’m open to invitations though.

My favourite advert is:

Audi ‘Yuppy’, it’s why I started in advertising.


My must-have gadget is:

Not a gadget bloke.

My favourite media is:

Outdoor, for purity.

My favourite TV show is:

Chef’s Table, Netflix.

The last book I read:

Honestly don’t remember it was so long ago, blaming kids and Twitter.

My mantra / philosophy is:

Don’t fit in.

I got into advertising/ad tech/marketing etc because:

Advertising was the fun part of marketing.

If I wasn't doing this for a living, I'd be:

An adventurer.

In five years' time I'll be:


Define your job in one word:


What's your poison:

Yummy wine. 

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