Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Duration in current role/time at the company:
Almost three years.
In one sentence, how would you describe what the company does?
We connect people who need things done with people nearby who have the relevant skills to do it for them.
In one sentence, what does your role involve?
I run marketing and growth at Airtasker.
Within the last six months/year, what stands out as the company’s major milestones?
We’ve doubled our task volumes to over 60,000 tasks per month and scaled from 400,000 to 900,000 members. We also launched our Like a Boss campaign which saw an increase in over 40% monthly posted tasks.
Best thing about the industry you work in:
Working in technology gives access to a wealth of in-house technical expertise and data which we are empowered to use in order to shape our marketing.
Previous industry related companies you have worked at:
Client side. Digital marketing manager at Aldi and Freelancer.com
Career-wise, where do you see yourself in three years time?
Scaling Airtasker to new heights and hopefully new markets.
What is the elephant in the room? The thing that no one is talking about – but they should be.
Traditional channels not being able to justify their worth and new channels like Facebook and Instagram are losing the confidence of marketers, due to over-cooking their metrics.
Tell us one thing people at work don’t know about you?
Sometimes I wear headphones and don’t even play music through them.
Top networking tip:
Just say hi, there’s always something to connect on.
My favourite restaurant for a business lunch is:
Depends on who’s paying.
My favourite advert is:
Cadbury Gorilla makes me laugh every time and I heard his name was actually Harambe.
My must-have gadget is:
My favourite media is:
My favourite TV show is:
The last book I read:
These days most of my downtime is spent listening to podcasts but the last book I read was The Science of Growth by Sean Ammirati.
My mantra / philosophy is:
Just start getting it done, lean startup style.
I got into marketing because:
Passion for technology and for marketing 101 back in first year uni days.
If I wasn't doing this for a living, I'd be:
Working on one of my many terrible startup ideas.
In five years' time I'll be:
Placing the Airtasker flag all over the world.
Define your job in one word:
What's your poison:
The perfect strong cappuccino.
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