How To Impact, innovation consultancy agency, has appointed former MD of M&C Saatchi Clear, Janna McCann, as its general manager.
McCann, who will work alongside founder and MD Matt Whale, has over 20 years’ experience both locally and internationally in the fields of marketing strategy and innovation both on client and agency sides.
She has worked for blue-chip multinationals such as Bristol Myers Squibb (here and in the US), Colgate Palmolive, Nestle, Diageo (in Singapore, covering Asia) and Coca-Cola as well as most recently being MD of M&C Saatchi's marketing strategy consultancy agency Clear.
Whale said: “I am delighted to have Janna on board, having worked with her as both a client and a colleague before. Her exceptional innovation and brand strategy experience will be a huge boost to our current capability in providing the most effective innovation and customer-centric change.”
McCann added: “I have a deep passion for innovation and the critical role it plays in improving our daily lives and driving the Australian economy. I’m thrilled to join the like-minded folk at How to Impact who lead the way in terms of best practice around innovation excellence, from journey mapping, userX, rapid prototyping, capability training and most importantly customer centric solutions.”
How To Impact’s clients include Lion, Canon, Universal-Sony, Nestle, Optus, CHEP, McCain and Red Energy.
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