Guvera hosts Australian Open music channel

Arvind Hickman
By Arvind Hickman | 14 January 2016
Guvera's Australian Open music channel

Ever wondered what a tennis star listens to in the lead-up to a big match? In a tournament first, Australian-owned company Guvera will allow fans to find out after signing up as official music streaming partner of the Australian Open.

Guvera, which has grown its user base by 500% in the past year, will host an Australian Open music channel featuring the playlists of 16 tennis stars, including Scottish world number two Andy Murray, woman's number six Petra Kvitova and top-ranked Aussie hopeful Bernard Tomic.

This is the first time Guvera is sponsoring a sporting event, having previously sponsored The Voice.

A Guvera spokesperson told AdNews, linking with an iconic Australian event will help the company raise brand awareness and grow its supporter base. The Australian Open music channel has already attracted close to 1000 followers.

“We thought it was a great opportunity to utilise the tools we've got on our platform to help the Australian Open reach out to a new audience,” the spokesperson says.

“It's another content play from their perspective that is unique, interesting and engaging, and shows an insight into the minds of the player and the music they love to listen to.”

Tennis Australia commercial director Richard Heaselgrave says the partnership will “create content and experiences designed to drive fan engagement and extend our reach worldwide”.

At the time of writing, half of the playlists are already live with the rest to be added before the tournament starts on Monday.
In case you are wondering, Tomic and French ace Gael Monfils rate Drake, Murray is into fellow Brit superstar Ed Sheeran while a couple of players like aptly-named LDRU hit, Keeping the Score.

You can access the playlists via the Guvera app or by visiting the Australian Open music channel.

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