Everyone's favourite advertising show, ABC's Gruen, has overtaken Ten's The Bachelorette in the OzTam overnight TV ratings, taking out the top non-news program of the night.
Last night's episode of Gruen, which unpacked ads from the NRL and AFL grand finals and featured DDB in its The Pitch segment, picked up 926,000 viewers as the fifth most watched overall program of the night.
The panellists, including Todd Simpson and Russel Howcroft, discussed the cost of sports sports, Toyota's huge brand presence and ads from Powerade and Hilux.
The Bachelorette's double date episode followed by a hair, on 918,000 viewers and was the sixth most watched show of the night.
It did, however, top all of the major demographic break outs, picking up the top spot in the 16-39 age bracket, the 18-49 age bracket and the 25-54 age bracket.
Nine's The Block had 837,000 viewers tuning in and was the ninth most watched show of the night followed by Seven's The Force – Behind the Line, which picked up 792,000 viewers and was the 10th most watched show of the night.
Seven won the night with 26.3% audience share followed closely by Nine on 26.0% share. Ten picked up 20.3% audience share, ABC picked up 20.0% share and SBS landed on 7.4% audience share.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org