Blake Micola and Simon Train. Credit: GMS Media Group
GMS Media Group has been appointed to lead the digital performance media account for ZEEKR Australia, the luxury electric vehicle brand under Geely Automobile Holdings, alongside Optimise Media.
GMS will handle paid search, paid social and digital video for the brand, with a focus on lead generation, test-drive bookings and brand awareness.
ZEEKR's ZEEKR X and 7X models posted year-on-year sales growth in Australia. GMS was selected on the strength of its "Amplify Method," a proprietary performance framework aimed at converting audiences into leads.
GMS CEO Blake Micola and COO Simon Train said the Australian auto market was being reshaped by the arrival of EV-only brands.
"Our focus is on cutting through the noise and sea of sameness by deploying highly optimised digital strategies that don't just generate clicks, but actual showroom traffic and test-drives, that sell vehicles," they said.
"We're thrilled to help ZEEKR become the dominant intelligent option for Australian drivers."
GMS recently won Best Social Media Agency at the Global Social Media Awards and Best Integrated Agency at the APAC Search Awards.
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