Credit: Optimise
Optimise Media has been appointed as the media agency for ZEEKR Australia, taking responsibility for consolidated media strategy, planning and buying from this month.
ZEEKR, a premium electric vehicle brand under Geely Automobile Holdings, selected the Sydney- and Melbourne-based independent agency following a competitive pitch process.
Optimise distinguished itself through its experience growing emerging brands and its innovative brand measurement solutions delivering measurable outcomes from media investment.
Launched in Australia in 2024 as a tech-luxury brand focused on innovation and sustainability, ZEEKR has expanded rapidly both locally and globally.
Optimise will lead the brand’s media strategy as ZEEKR enters its next phase of growth in the Australian market.
“We’re thrilled to be partnered with ZEEKR,” Optimise Media CEO, Chris Barron, said.
“This win is testament to our independent model and the real value clients see in our focus on data-driven transparency and proven performance outcomes.
“We look forward to building on ZEEKR’s strong foundations and helping to make ZEEKR a household name and an intelligent option for Australian drivers into the future.”
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