Publicis Sydney has appointed former CEO of Moon Group Gavin Levinsohn as its new group managing director.
In his new role Levinsohn will run Publicis' 90-strong Sydney team across its remit of advertising, content, CRM, mobile, brand design, loyalty and digital communications. He takes over from Tim Parker who has been in a caretaker role since early 2014.
Levinsohn will join the Publicis Worldwide Australia leadership, which includes CEO Andrew Baxter, chief creative officer Grant Rutherford and chief strategy officer Iona Macgregor.
“Gavin has a rare vision for how agency resources need to be harnessed to be most effective for clients into the future,” Baxter said.
“He is an innovative thinker and a driven leader, with a terrific background in getting the best out of creative and digital teams.”
Levinsohn had been CEO of Moon since November 2013. During his time there he helped evolve the business from a design and branding agency into an integrated operation, and help build the 'one-agency' model for Moon's Westfield account.
Previously, Levinsohn had spent five years as the managing director of Ogilvy Cape Town.
Levinsohn said: “Andrew is leading a creative and digital rejuvenation of Publicis in Australia. This is happening alongside exciting regional and global transformation in Publicis. I'm thrilled to be joining the agency.”
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