AdNews L!VE kicked off its line-up of events for the year with Future Adland: Future Adelaide.
The half-day conference took place at the National Wine Centre and looked at the challenges and opportunities for the state's future advertising market.
The conference included keynote speaker Ehrenberg-Bass Institute director Professor Byron Sharp.
Penfolds CMO Kristy Keyte, South Australian Tourism Commission CMO Erik de Roos, and Afterpay director of partner & retail marketing AUNZ Nikita Mehta were also featured in a marketing panel.
You can learn more about their discussion here.
Maggie Beer CEO Chantale Millard and marketing director Nikki Barnett discussed digital transformation strategies, with OMD Adelaide & Jarvis Marketing’s Mark Elsdon, TBWA’s Patrick O’Reilly, Nine’s Troy Sokol, SCA’s Robert Iannazzo, Pubmatic’s Brittany Lefave and Carat’s Adele Gibb closing out the bumper event.
Find out more about this discussion here.
Thank you to our Adelaide Live supporting partners Carat, LiSTNR, News Corp Australia, Nine, PubMatic, and Wavemaker, as well as associate partners MiQ and co-curators AMC and AADC.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.