Future Super appoints Jaywing for paid media

By AdNews | 20 November 2023
Rai Campbell.

Future Super has appointed data, creative and performance marketing agency Jaywing to lead its paid media and drive new members to the ethical superannuation fund.

Jaywing will oversee Future Super’s Google and Meta paid media strategy and execution.

Future Super was founded to help people take climate action. The ethical fund invests in a fossil fuel free future and invests in climate solutions.

Amanda Chase, executive director of customers and growth at Future Super, said the company's impact is achieved by creating a movement of people who choose to divest from unethical and harmful activities and invest in projects that are making the world sustainable and equitable.

"We look forward to working closely with Jaywing to help grow the movement of people choosing to invest their retirement savings in line with their values and in climate solutions," she said.

Rai Campbell, commercial director at Jaywing, said the agency is delighted to have been selected by Future Super to lead its paid media across Google and Meta.

"We have already seen a significant uplift in performance since starting work and we look forward to continuing to exceed the ambitious objectives we’ve been set," said Campbell.

Future Super joins a growing list of new Jaywing clients, including The a2 Milk Company, Myer, CROCS, New Balance and Cashrewards.  

Jaywing recently appointed Lily Hopkinson as its first head of planning, to oversee the planning, implementation and optimisation of performance marketing and media campaigns.

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