Data, creative and performance marketing agency Jaywing has appointed Lily Hopkinson head of planning, a newly created role to reflect the ongoing evolution of performance media.
Hopkinson joins Jaywing after more than seven years at performance marketing and media agency, Direct Response Media, where she started out as a media planner buyer before rising to become general manager.
As the lines between media channels become increasingly blurred, Hopkinson will oversee the planning, implementation and optimisation of performance marketing and media campaigns, for the agency’s growing portfolio of clients which includes the recent wins of Myer, New Balance, Cashrewards and Crocs.
As Jaywing expands operations above the line, she will manage planning for the increased media channels the agency operates in.
Tom Geekie, Jaywing CEO, said Hopkinson will bring additional capability in how the agency delivers truly channel agnostic solutions that maximise returns on clients investments.
"She is an absolute gun who has hit the ground running and we are delighted to welcome her to Jaywing," he said.
Hopkinson said as performance marketing continues to evolve, Jaywing recognises that data-driven precision and creativity can drive impactful performance strategies that elevate brands, attract new customers and drive sales.
"I'm so grateful for the opportunity to join the Jaywing team, who have an incredible reputation in the performance media space," she said.
"Over the past seven years I've experienced first hand their capabilities in delivering record results for clients, while ensuring full transparency, both of which I've always been passionate about.”
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