Foxtel has launched a new streaming video on demand (SVOD) service, FoxFlicks, as the subscription TV provider looks to improve its offering in the lucrative movie streaming market.
While not a new app or platform, the FoxFlicks option is available through a newly created menu for current Foxtel Platinum HD and Foxtel Movie subscribers and you can only watch it via the Foxtel iQ3 and iQ4 set-top boxes.
The ad-free format aims to deliver a new content strategy that simplifies the selection process using mood-based recommendations and specialised movie playlists.
It sits alongside its SVOD platform Foxtel Now, which goes up against the likes of Netflix and Stan locally.
More than 1000 of Foxtel’s on demand titles from all six major Hollywood studios are available to stream via the new service.
Foxtel CEO Patrick Delany says the business is "revolutionising" how it presents movies.
"This service enhances the way we deliver our expertly curated movie selection," he says.
"The depth of programming, combined with our first run deals with the major studios, ensures FoxFlicks delivers our viewers with unrivalled premium movies in a personalised and customised way.”
All on demand movie titles are now in an ad-free, download equipped, streaming experience.
Earlier this year it was reported that Foxtel Now is expected to be phased out as the TV provider prepares to unveil new sports and entertainment streaming services to compete with the likes of Netflix, Stan and Optus.
Foxtel Now was launched last year by Peter Tonagh, then chief executive, but the service is reportedly unpopular with incumbent Patrick Delany.
Consulting firm McKinsey & Co have been working with Foxtel in an attempt to maximise the value of its content portfolio.
The first One Day International cricket match between Australia and South Africa on 4 November has been flagged as a potential launchpad for the sports streaming service, internally referred to as Project Martian.
Delany also hasn't ruled out the possibility of 4K resolution streaming across any of its platforms as it prepares to launch its first, dedicated 4K channel.
Foxtel in 4K will launch in October on channel 444 and will come as part of a Foxtel Platinum HD or Foxtel Sports HD subscription for customers with an iQ4.
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