Foxtel urges customers to consider life after Game of Thrones

Josh McDonnell
By Josh McDonnell | 21 May 2019
Game of Thrones character Jon Snow

Foxtel has gone on the offensive immediately following the conclusion to the eighth and final season of Game of Thrones, urging people to consider "life after" the show.

The global hit show, created by HBO, has been a major drawcard for Foxtel over recent years, with the pay-TV business generating more business to its streaming platform Foxtel Now as a result.

However, it seems Foxtel may have some concerns over viewer interest in the wake of the show's finale which aired overnight.

In an email obtained by AdNews, Foxtel assures customers that Game of Thrones is not the end to its content slate, offering a three-month promotional discount.

"There is life after Game of Thrones and we want you to have the best experience to keep watching our most loved shows and more," the promotional email reads.

Foxtel goes on to offer Foxtel Now subscribers a three-month free pass to use it's Move Pack, which gives users access to its library of new release and classic movies.

Foxtel GOT promotion

Industry insiders say Game of Thrones has been a major drawcard for networks worldwide.

The show had become the staple of its entertainment offering and has been averaging over one million viewers per episode in season eight.

“We’re proud to have had the privilege of bringing our customers one of the greatest TV events of all time and are equally thrilled with the subscription response to Foxtel Now that came with the lead up to Game of Thrones," A Foxtel spokesperson told AdNews.

"The finale has set the stage for an incredible slate of drama set to continue on Foxtel. as part of this upcoming season of drama, we are sending a select group of customers a special offer to keep their subscriptions open so they can continue to enjoy a host of new drama and movies.”

It has also been rumoured that Foxtel would look to separate its entertainment offering, including TV and movies, into its own app, similar to what it has done with sports.

Late last year, Foxtel launched Kayo, an independent sports streaming platform that would give users access to all the sports channels that currently sit on Foxtel, without having to pay for its linear service.

The platform has been an early success, with the platform reporting a user base of over 100,000 in its early months.

Last week it was revealed that News Corp had provided Foxtel with a $300 million injection to help ease the company’s debt, following its consolidation with Fox Sports.

The business also told potential lenders it was considering trimming its sports programming and hiking up subscription prices to improve its financial standing.

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