Independent full service advertising agency The Hallway has been appointed by Foxtel's new streaming sevice Binge to launch the brand in the Australian market, following a competitive pitch.
Recently launched, Binge offers an on-demand line-up of "binge-worthy" shows and movies from some of the world’s best creators including WarnerMedia, HBO, NBCU, FX, BBC and Sony.
The Hallway was appointed to develop the new Binge brand campaign from the ground up as well as leading media strategy and channel planning.
“We’re delighted to be partnering with such an innovative and ambitious brand, as well as crafting the campaign to help launch one of Australia’s most anticipated entertainment services," The Hallway CEO Jules Hall says.
Binge chief commercial officer Ant Hearne says the launch of the streaming service comes as the appetite for fresh content continues to grow across the nation.
“We needed an agency partner who could combine creativity, data smarts and a holistic approach to media," Hearne says.
"The Hallway brings it all together in one team, sharing our focus on marketing effectiveness and business growth. I am so proud of the work our Binge CMO, Lou Crompton and her team have created with The Hallway and excited to introduce the Binge brand and an ‘Unturnoffable’ experience to all Aussies.”
The Binge campaign launch is scheduled for early June.
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